Pakistan Institute of Development Economics

P & R Vol. 2 Issue 9
Electronic Media & Public Policy for Service Delivery
Publication Year : 2021

In the current age media has become one of the most integral part of the society. Media interventions use media channels to update and persuade populations. A look into policy making suggests that media can help by setting a plan for the press, the public, and the policymakers to portray information that is important at a particular time. With the unprecedented growth of internet, economic, social, and political activities are now happening on the internet. Social media in general helps to improve the process of policy making, by helping government to understand how different decisions made on their part can influence a society. If social media is used in public sector it will help to create unprecedented avenues for the government to improve and thrive.