Pakistan Institute of Development Economics

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Retail Sector – Shared Growth through E Commerce
P & R Vol.1 Issue 2
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Retail Sector – Shared Growth through E Commerce

Publication Year : 2020

The retail trade or retail sector is the spearhead of domestic economy. It is the front face of the manufacturing and drives the entire supply chain from consumer to manufacturer through price signals. Over the time the retail has bifurcated into two components: the organized and the unorganized component. The organized sector is brands and chain-stores with more organized business professionals. The unorganized part is where the poor and the middle class are hidden – the small shopkeeper, the rerhi walas, the unskilled labour. They are more than 90 percent of the entire retail trade.