This study uses farm level data to analyse the determinants of adoption of recommended wheat varieties in irrigated Punjab, Pakistan. A notable proportion of wheat acreage is sown to non-recommended wheat varieties in the province. These cultivars had either lost (overtime) or did not have resistance against yellow rust. Farm size, education, and size of wheat enterprise on the farm are the important determinants of adoption of recommended wheat varieties while tractor ownership and irrigation source play a positive but insignificant role in the adoption decisions. Age and tenure proved to be less of a constraint towards adoption of the recommended wheat varieties. The likelihood of the adoption of recommended wheat varieties varied among tehsils, with the highest probabilities of adoption in Melsi and Arifwala tehsils of cotton-wheat zones I and II respectively.