With the gradual reduction in trade barriers led by the process of globalisation, more emphasis is now being placed on promoting export competitiveness. Asia is the home of many of the world’s top rice exporters. The food-price crisis has divided Asia into “rice haves” and “rice have-nots”. In order to describe the processes involved in securing and maintaining international competitiveness in rice exports, the present study has used the Balassa and White indices of revealed comparative advantage and revealed competitive advantage respectively. Results have revealed that Pakistan is the most competitive country in rice trade and ranks first in both agricultural product trade and total merchandise exports.