The impact of industrialisation and technology on culture presents a big problem in the context of developing countries. It has varied aspects and widespread implications which cannot be covered adequately in a short article. At the most, one may hope to raise certain relevant questions and attempt partial answers. If the discussion helps to stimulate thinking on the subject, and to draw the attention of economic planners, it would be worthwhile. Such thinking is vital for the smooth transition of backward feudal societies to modern advanced economies. At present, unfortunately, not much thought is given, in the developing countries themselves, to the impact of development process on the various forms and manifestations of culture1, or of culture and cultural institutions on the development process.