With the rising trend of digitization of economies, e-commerce industry can be a major stimulator of economic development for both developed and developing nations like Pakistan. E-commerce markets with the adequate facilities and competitiveness can strive and bloom the economy within the country and in the international markets as well. Despite being at its early stages, the industry is already enhancing and growing at a very fast stage. In 2019, the total revenue generated by e-commerce market was US$2 Billion. Data reveals that in the first quarter of financial year 2017-18 the total registered e-commerce merchants were 964 which touched 1094 by the end of the very same year. The fact of fast growing e-commerce markets cannot void the current hurdles that are staggering the achievement of steady growth. The low level of financial inclusion, lack of standardized and internationally used mode for payment PayPal, business within the country after importing goods, higher cost of logistic are slowing down the pace of development of e-commerce markets.