RASTA: Local Research Local Solutions – Food & Agriculture (Volume XIX)

ABSTRACT

The olive sector in Pakistan holds significant potential to improve living standards and boost the nation’s economy, but several obstacles hinder its progress. Key challenges include inadequate supply chain, value chain, and market infrastructure, technical shortcomings in production and processing, and poor coordination among stakeholders. This study reviews these challenges and offers specific policy suggestions aimed at advancing the sector. The findings highlight the urgent need for better access to both international and domestic markets, as well as improved agricultural inputs like fertilisers and insecticides. To enhance competitiveness, the sector requires the development of targeted and diverse olive varieties, strict compliance with international standards, and effective orchard management. The absence of a centralised regulatory body and an over-reliance on subsidies rather than market-driven growth further restrict prospects. By adopting a comprehensive, integrated strategy that addresses all aspects of the value chain—including branding, market access, and ecosystem development—Pakistan could fully unlock the potential of its olive industry. Such an approach would benefit farmers and stimulate the local economy.