Setting Up A Cricket Market In Pakistan
Webinars Brief 26:2021
Publication Year : 2021

Cricket Leagues have become one of the raging phenomena across the globe. The existing scholarship asserts that such professional leagues provide profitable avenues for players, governments, boards, public and investors. Among the determinants of growth of sports industry are identified public interest, attraction of celebrities, sponsorship of multinational companies and returns on investment. Also, the revenues generated from sports constitute significant determinant of growth of sports industry.

Edited by Hafsa Hina, Design by Afzal Balti.