The mass media play a critical role in shaping people’s perspectives on issues affecting their lives. From dictating debates on political, economic, and social issues to influencing public perception of the country both at home and abroad, the media call the shots. For a government, being in the good books of the media is one of the most challenging tasks because what the media report on a government translates into how the common men view the government. A democratic government cannot afford a hostile media because the political cost of media’s hostility can be immense. In this backdrop, media shoulders huge responsibilities while carrying out its routine work. Responsible reporting entails balanced coverage of issues. And the Pakistani media outlets have often overlooked journalism ethics in their pursuit to earn maximum viewership.