P & R Vol. 2 Issue 9
The Electronic Media Economy in Pakistan
Publication Year : 2021

For years, Pakistan’s state-run PTV dominated the television media environment. In 2002, the country experienced a proliferation of private cable and satellite TV outlets. Since then, the Pakistani media scenario has become very dynamic and has witnessed the most robust growth. Today, Pakistan boasts 88 Satellite TV Channels, 4,060 cable operators, and 35 landing TV Channels from abroad like BBC, CNN etc. Total TV viewership is 144 million, out of which 44 million are terrestrial while 96 million are cable and satellite viewership.