P & R Vol. 2 Issue 9
The Infamous TRPs
Publication Year : 2021

Today, television is considered a major source of entertainment and learning for many people, especially the youth. All television programs such as commercials, news, documentaries and cartoon, affects people of all ages in different ways. This is why television occupies an important place in our life and has become an essential household item. Since mass communication has become an essential ingredient in the modern and dynamic society, modernization in the technology sector has allowed man to make tremendous progress in this field. The Television industry became more important in the wake of COVID-19, when the whole world was stuck at homes, TV was one of the main sources of news and information dissemination along with infotainment. One of the methods used by the television industry to gauge the audience’s interest in the aired content is analyzing the Target Rating Point (TRP).