Media is just a talking industry without any space for thought. Newspapers are crowded with foreign policy, absurd opinions, and statements of politicians and governments, leaving hardly any space for economic, judicial issues and analytical work. Media house owners are businessmen, using media houses to assist their business to grow. Media is influenced by the Government through ads, lacking ideologies. Media enterprises in Pakistan are not profitable but they still survive due to poor regulations. Lack of research on structure of media; rating agencies and its methodology.