Pakistan Institute of Development Economics

Fizzah Khalid Butt

About Me 

Area of Specialization:
Marketing Management, Consumer Behavior, Brand Management and Advertisement, Retailing Management

Masters, MPhil, Ph.D Degree Details: M.S Marketing, University of Central Punjab, Lahore

Contact Me 


Pakistan Institute of Development Economics

Social Links 

Contribution to PIDE Research

Digitalisation and Disruption— Consequences for Business and Theory

November 2022

PIDE Knowledge Archives: Vol – I

April 2022

SME Sector in Pakistan: Mapping the Policy Framework, Opportunities and Constraints

February 2022

Street Vending and Survival of the Underprivileged

April 2021

PSL: In the eye of a Citizen

March 2020