Fizzah Khalid Butt

Dr. Fizzah Khalid Butt holds a Ph.D. in marketing from the Capital University of Science and Technology. Her research and academic pursuits encompass brand and marketing strategy, consumer behavior, tourism, digitalization and the social divide. Dr. Fizzah actively contributes to research and reaching by analyzing emerging trends through an evidence-based, policy-relevant lens. Her work enriches academic discourse and supports institutional efforts to promote inclusive and learning environment. She has also published in impact factor journals.

Primary Research Area:
Branding, Entrepreneurship, Digitalization

Secondary Research Area:
Consumer Behavior, Hospitality & Tourism, Social Divide

Regional Interest:
Pakistan, Malaysia

Education:
PhD. in Management Science (Marketing)