Pakistan Institute of Development Economics

Fizzah Khalid Butt

Fizzah Khalid Butt


About Me 

Area of Specialization:
Marketing Management, Consumer Behavior, Brand Management and Advertisement, Retailing Management

Masters, MPhil, Ph.D Degree Details: M.S Marketing, University of Central Punjab, Lahore

Contact Me 


Pakistan Institute of Development Economics

Social Links 

Contribution to PIDE Research

Building Community & Networks

December 2023

Digitalisation and Disruption— Consequences for Business and Theory

November 2022

PIDE Knowledge Archives: Vol – I

April 2022

SME Sector in Pakistan: Mapping the Policy Framework, Opportunities and Constraints

February 2022

Street Vending and Survival of the Underprivileged

April 2021

PSL: In the eye of a Citizen

March 2020