COVID-19 has challenged academic communities in terms of conducting fieldwork research and analyzing field data. Yet, the interface between academia and technology is scaling up research activities across the globe. Academics, especially those trained in the field of anthropology, are devising methodological and analytical frameworks to conduct research, online. This webinar brings experts in socio-cultural anthropology who will provide in-depth details about digital ethnography and explain usage of alternative paradigms of conducting ethnographic research.