Pakistan Institute of Development Economics

Setting up a Cricket Market in Pakistan

Webinar Date : March 20, 2021 at 06:00 PM
Webinar Moderator: Dr. Nadeem ul Haq (Vice Chancellor PIDE)
Webinar Speaker : Mr. Najam Sethi, Author, Journalist, Political Commentator & Chairman of PSL

Cricket Leagues have become one of the raging phenomena across the globe. The existing scholarship asserts that such professional leagues provide profitable avenues for players, governments, boards, public and investors. Among the determinants of growth of sports industry are identified public interest, attraction of celebrities, sponsorship of multinational companies and returns on investment. Also, the revenues generated from sports constitute significant determinant of growth of sports industry.