Pakistan Institute of Development Economics

PDR

THE PAKISTAN DEVELOPMENT REVIEW 

Quality Effects in Consumer Behaviour

A theory of consumer behaviour is proposed which differs from the conventional approach. Flexible prices are introduced for goods as a measure of quality. Empirical results are presented which provide insight into the effect of income, household size, and price level on the demand for quality. Some proposals are offered on the use of quality effects in policy formulation.

F. Desmond Mccarthy

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