Blue Ocean Strategy
Blue Ocean Strategy is the world's No. 1 management strategy and the two founders of Blue Ocean Strategy rank No. 1 at Thinkers50. Contrary to conventional business logic of competition, Blue Ocean Strategy focuses on making the competition irrelevant by creating uncontested market-space, while increasing value and lowering costs. In addition to its acclaimed corporate success since it's inception in 2005, Blue Ocean Strategy has also been apoted by 24 Countries and States as their National Development Plan.