Pakistan Institute of Development Economics


Music As A Creative Industry

Date : Tuesday, November 09, 2021 at 02:00 PM PST
Moderator: Dr. Nadeem Ul Haque, Vice Chancellor, PIDE
Speaker :

Mehdi Maloof, Indie Singer, Musician and Songwriter
Zahra Paracha, Guitarist, Music Producer, Sound Engineer, Co-Founder and Director, Lahore Music Meet
Shane Anthony, Drummer, Kashmir 1st Place, Pepsi Battle of the Bands S02
Sana Riaz, Singer and Music Instructor, Gold Medalist, All Pak Music Conference 2001
Aizaz Sohail, Singer and Musician, Music Instructor
Natasha Ejaz, Singer, Dancer and Actress

Music as a Creative Industry
Tuesday, 9th November – 2 PM

Music is a multi million dollar industry the world over, with artists selling out arenas such as the T-Mobile, O2, and MGM Grand on a regular basis – events that hundreds of thousands attend to let loose, dance with friends, and just have a good time. In Pakistan, this phenomenon seems to have slowly been pushed out of the mainstream over the years. This webinar aims to initiate a discussion on the potential of music as a driver of joy, shaper of culture, and catalyst for socioeconomic prosperity – and to debunk myths surrounding the topic, including the notion that those who engage are fools, misfits, heretics, incompetents, etc. Music has historically served crucial purposes, including as a tool for challenging the status quo, for bringing definition to societal values and norms, and for creating a platform upon which a variety of arts – including theater, film, and storytelling – can all come together to captivate audiences that can forget about their troubles for a while. How can Pakistan facilitate its musicians, especially in a time of disruptive digital media technologies that are reshaping the landscape?

  • Introductions and background: what/who inspired you to take up music as a career?
  • What is the state of Pakistan’s music industry, and how has it changed over the years?
  • Venues and infrastructure: where do performances take place and what does the event planning/management process look like – both in terms of reaching out to artists and revenue division?
  • Audiences: how have the tastes and preferences for different kinds of music evolved in Pakistan?
    • Culture: do we have a penchant for music – or is the environment restrictive? And why?
  • Emerging artists: what are the struggles and pitfalls faced by those entering the fray?
    • What advice would you give to someone considering becoming a musical artist?
  • Opportunities: what are some of the avenues available to artists for gaining exposure?
    • What are some of the salient revenue streams available to artists – how have new media technologies reshaped the landscape?
    • Coke Studio, Nescafe Basement, Pepsi Battle of the Bands – steps in the right direction or corporatization of the process?
    • How has COVID-19 disrupted the industry?
  • How can a sustainable business model for artists be conceived?
  • How can artists be facilitated by government agencies and think tanks like PIDE?