Internationally, cinema has been recognized as one of the important sources of creating value, growth and employment. With huge box-office returns and internationalization of filmic content, cinema has turned into a lucrative market for ensuring economic growth. In addition, recently, multiple cinematic avenues are also in vogue in the form of Over the Top (OTT) platforms which have pushed the medium of media content on screenplay, technical and performative fronts. When it comes to Pakistan, conceptualization of cinema as a market for social change is lacking, both theoretically and pragmatically. The current study is an attempt towards that conceptualization and hence explains emergence of Pakistani filmmaking with a focus on its history. The paper also provides a description of operable and non-operable institutions of cinema in Pakistan and economics of New Cinema which is primarily associated with the films produced post-2000. Finally, the paper prescribes a few policy recommendations based on the literature reviewed for the current study.