High tobacco use and associated health burden in Pakistan is a major national concern. Earlier studies have estimated that there are 22 million active tobacco consumers in Pakistan and have attributed an annual death toll of 100,000 to tobacco consumption. Nevertheless, there is little information on tobacco consumption at the household level, including information on how much of the family budget is spent on it. There is also a lack of information on how tobacco consumption varies across regions and income groups. Exploring such trends is an important initial step for the formulation of effective policy measures.